PRIVACY POLICY
PRIVACY POLICY
Last updated: July 2026
At The Sense of Doubt, your privacy matters. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products or otherwise interact with us.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
The Sense of Doubt is an independent design studio owned and operated by Alejandro De Luna, based in Madrid, Spain.
We design, produce and sell original visual artworks, prints and commissioned projects through our online store.
If you have any questions regarding this Privacy Policy, you can contact us at:
Email: shop@thesenseofdoubt.com
2. Information We Collect
When you visit our website or place an order, we may collect the following information.
Information you provide
- Name
- Billing address
- Shipping address
- Email address
- Telephone number (if provided)
- Payment information (processed securely by our payment providers)
- Order history
- Customer support messages
Information collected automatically
When you browse our website we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Time spent on pages
- Referring websites
- Country and language preferences
- Shopping behaviour
- Cookies and similar technologies
3. How We Use Your Information
We use your information to:
- Process and fulfil orders
- Deliver products
- Communicate about your purchase
- Respond to customer enquiries
- Process refunds or replacements
- Detect fraudulent activity
- Improve our website and customer experience
- Analyse website performance
- Comply with legal obligations
- Send marketing emails where you have given your consent
We only process personal information where we have a lawful basis under applicable data protection laws.
4. Legal Basis for Processing (GDPR)
If you are located within the European Economic Area (EEA), United Kingdom or another jurisdiction with similar privacy legislation, we process your personal data under one or more of the following legal bases:
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Your consent
Where consent is required, you may withdraw it at any time.
5. Payments
Payments are securely processed through trusted third-party payment providers, including but not limited to:
- Shopify Payments
- Shop Pay
- PayPal
- Apple Pay
- Google Pay
- Major credit and debit cards
We do not store your complete payment card information.
Payment providers process your information according to their own privacy policies and applicable PCI-DSS security standards.
6. Shopify
Our online store is hosted by Shopify Inc.
Shopify provides the e-commerce platform that enables us to sell our products and manage orders securely.
Information processed through Shopify may include:
- customer details
- purchase history
- payment information
- website interactions
- device information
For more information, please refer to Shopify's Privacy Policy.
7. Third-Party Services
To operate our business, we may use trusted third-party providers, including:
- Shopify
- Payment providers
- Shipping companies
- Email marketing platforms
- Analytics providers
- Fraud prevention services
- Advertising partners
These providers only receive the information necessary to perform their services.
Each provider is responsible for handling personal information according to its own privacy policy.
8. Analytics
We use analytics services to understand how visitors use our website.
These services may collect information including:
- pages viewed
- products viewed
- device type
- browser
- approximate location
- traffic sources
- session duration
Analytics data helps us improve the website and customer experience.
Where required by law, analytics cookies are only activated after obtaining your consent.
9. Marketing Communications
If you subscribe to our newsletter or choose to receive updates, we may send occasional emails regarding:
- new artwork
- product launches
- exhibitions
- limited editions
- promotions
- news
You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.
10. Cookies
We use cookies and similar technologies to:
- remember your shopping cart
- maintain secure sessions
- remember preferences
- improve website performance
- analyse visitor behaviour
- personalise content
- measure advertising effectiveness
Some cookies are essential for the website to function.
Others require your consent.
You can change your cookie preferences at any time through your browser settings or our cookie management tool.
11. International Data Transfers
As an international online store, some of your information may be processed outside your country of residence.
Where personal information is transferred internationally, appropriate safeguards are implemented in accordance with applicable privacy laws.
12. Data Retention
We retain personal information only for as long as necessary to:
- fulfil your order
- provide customer support
- comply with accounting obligations
- comply with tax regulations
- resolve disputes
- enforce agreements
When information is no longer required, it is securely deleted or anonymised.
13. Your Rights
Depending on your country of residence, you may have the right to:
- access your personal information
- correct inaccurate information
- delete your information
- restrict processing
- object to processing
- withdraw consent
- request data portability
- lodge a complaint with your local data protection authority
To exercise these rights, please contact:
14. Security
We implement appropriate technical and organisational measures to protect personal information against:
- unauthorised access
- accidental loss
- misuse
- disclosure
- alteration
- destruction
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
15. Children's Privacy
Our website is not directed towards children under the age of 16.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us so that we may delete it.
16. External Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
We encourage you to review their privacy policies before providing personal information.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- legal requirements
- operational changes
- improvements to our services
- technological developments
The updated version will always be published on this page with the revised "Last updated" date.
18. Contact
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:
The Sense of Doubt
Owner: Alejandro De Luna
Email: shop@thesenseofdoubt.com