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Hi, I’m Alejandro De Luna, the creator behind The Sense of Doubt, where I design wall art inspired by music, pop culture, and cultural heritage.

I grew up in Mexico City and set off on my own adventure in 2010. Since then, I’ve called places like Stockholm, Hangzhou, London, Manchester, Berlin, Leipzig, and now Madrid home. Here in my studio, I dive into research, sketch ideas, and bring my designs to life.

I’m endlessly curious, whether I’m exploring obscure cultural histories or obsessing over the legacy of bands and artists like The Smiths, The Velvet Underground, Nico, Lou Reed, The Fall, Joy Division, New Order, The Stooges, Iggy Pop, Ramones, The Replacements, Nick Cave, Prince, Dylan, Johnny Cash, Elvis, Morrissey, The Cramps, Phil Spector, and Roy Orbison to name a few. That same passion fuels my work: I love taking stories, moods, and fragments of culture and turning them into prints that grab your attention, spark conversations, and reveal something new every time you see them, just like a favorite song or film.

So far, over 10,000 music and pop culture lovers in more than 20 countries have picked up my prints, along with custom commissions. Each piece is made in small batches, hand-signed, and crafted entirely by me in my home studio.

Have questions, or just want to chat out about music? Feel free to reach out anytime.

press / commisioned work / general enquiries
alejandro@thesenseofdoubt.com

B2B enquiries

Thank you for stopping by.

Alejandro De Luna
The Sense Of Doubt, ©2025
Madrid, Spain